Boeing outpaced Airbus in value of 2009 deliveries
Airbus built more airplanes, but Boeing completed more expensive wide-body jets and topped its rival by about $4 billion in the total value of 2009 deliveries.
By Dominic Gates
irbus topped Boeing both in the number of planes produced and in the total of new orders last year, but the U.S. company prevailed in perhaps the most important tally: the actual money received for airplanes delivered to customers.
Whether calculated on list prices or on more realistic data using standard sales discounts, Boeing's deliveries were worth about $4 billion more than those of Airbus.
Airbus said Tuesday it had won 271 net orders versus Boeing's 142, and delivered a company record 498 airplanes compared with Boeing's 481.
The European plane-maker's executives also conceded serious problems with the A380 superjumbo jet program and with the money-draining A400M military cargo plane.
Orders and deliveries are the numbers that get the most attention, but from a business perspective, the value of deliveries is key.
According to data from aircraft-valuation firm Avitas, after standard sales discounts, the Boeing jets delivered in 2009 were worth an estimated $32.8 billion.
Airbus' 2009 deliveries were worth an estimated $28.4 billion.
Despite delivering 17 fewer airplanes, Boeing produced a more valuable mix: Airbus' output of the more expensive large jets didn't match Boeing's 777 production line in Everett.
Airbus rolled out only 20 of its larger-sized wide-bodies: only 10 from the moribund A340 program and another 10 from the A380 superjumbo program, which has slowed to a crawl because of production issues.
In contrast, Boeing rolled out 88 of its expensive large wide-body 777s in 2009, a record pace.
In addition, Boeing delivered eight of its pricey 747-400 jumbo jets before it suspended that assembly line in May as it transitions to the new model 747-8.
According to the catalog list prices of the airplanes delivered, not allowing for discount pricing, Boeing's delivery total is $55.1 billion compared to Airbus' $51.6 billion.
That outcome fits the pattern of recent years, though the Machinist strike in 2008 that stopped production for two months meant Airbus beat Boeing in the value of its jet deliveries that year.
But in 2007 and 2006, Boeing topped Airbus both in the number of new jet orders and in the dollar value of jet deliveries.
At Tuesday's Airbus news conference, CEO Tom Enders spoke of two issues Boeing executives will watch closely as they consider their own corresponding moves.
He said Airbus expects to roughly maintain production rates in the year ahead. And the leadership will decide whether to go ahead with a new engine program for the A320 narrow-body family.
Enders also said Airbus should cancel the delayed and over-budget A400M project if customer governments fail to commit more funds soon, because it is swallowing money and valuable resources.
And he acknowledged a "big disappointment" with Airbus' newest plane, the A380 superjumbo, which has suffered from costly delays.
Airbus' 10 deliveries last year were well below its initial goal of 18, and Enders said the program will be "a financial liability" for years to come.
Money drain
At the same time, the hulking gray A400M turboprop, which made its first flight only last month, is costing 100 million euros ($145 million) each month and valuable engineering resources, Enders said.
"Part of my responsibility as CEO is when you see a clear danger coming up, that you speak up, that you suggest action, that you take action and that is what I am doing," he told The Associated Press in Seville, Spain.
The money being spent on the A400M could be used on other projects: Airbus wants to double production of the A380 to 20 planes this year. It is also working on a new wide-body, the A350 XWB, and is thinking about fitting a new engine to its A320 single-aisle workhorse.
Airbus was "stupid" to agree to the original fixed-price contract for the A400M with an unrealistic delivery schedule, Enders said at the news conference.
Louis Gallois, CEO of Airbus parent EADS, called some of the A400M arrangements imposed on the company by governments "baroque." He said governments should resolve the issue of who pays for the extra costs "no later than end of January."
"The A400M puts all of Airbus in jeopardy," Enders said.
Analysts have said the threat is aimed at forcing governments to move ahead with a project that supports 40,000 jobs, many of which would be based in Seville, where the A400M is assembled.
The A400M project was launched six years ago with an order for 180 planes from seven governments — Belgium, Britain, France, Germany, Luxembourg, Spain and Turkey.
The original price was 20 billion euros ($29.5 billion), but a preliminary report by auditors PricewaterhouseCoopers said EADS might need an extra 5 billion euros — inflating the final bill by 25 percent. Some reports have put the extra bill as high as 11 billion euros.
Defense officials involved in the project are due to meet in London on Thursday, ahead of a Jan. 30 deadline to reach a financing deal on how to cope with the cost overruns. That deadline has already been extended several times, and it is a year since Airbus proposed a "new approach" for the troubled program.
In its main jetliner business, Airbus survived a crisis year for the airline industry to post better results than Boeing on both orders and deliveries.
"Under the circumstances it was a rather good year," Enders said.
Airbus captured 310 gross orders in 2009, within the target range set by chief salesman John Leahy a year ago.
The net tally of 271 beat Boeing's 142 after the Chicago-based rival suffered multiple cancellations of its delayed 787.
Leahy expects between 250 and 300 gross orders this year, plus more than four orders for A380s this year for a total of less than 10 plans. The pickup won't come before 2012, he said.
He denied Airbus gained more orders than Boeing because it offers bigger discounts. "We never had cheaper planes," he said.
No slowdown on lines
Enders said he expects deliveries in 2010 to remain at the same level as the past two years, and has no plans to slow down production schedules.
The crisis, however, has caused disruption, with changes to 500 delivery slots, he said. Airbus has moved up some of its more financially secure customers to 2010 slots for planes originally scheduled for delivery in 2011, 2012 and even 2013, he said.
Enders said this year he plans to make a decision on whether to put new engines on the A320 to keep up with competition — a decision he described as crucial.
"If I get that wrong I would be in serious trouble."
EADS also gave an early view of its full-year earnings, saying 2009 revenue fell 3.6 percent to 41.7 billion euros ($60.6 billion) from 43.26 billion euros in 2008.
Gallois blamed the weak dollar, saying revenue was "a bit less than 2008 not in volume but only because of the dollar effect." Airbus sells planes in dollars; many of its costs are in euros.
Boeing a toujours été devant Airbus en terme de volume financier ces derniers temps (sauf l'année dernière... à cause de la grève).
Les 777 ont un prix unitaire avantageux... et ont été livrés à un rythme soutenu.
En face chez Airbus, des A330... mais pas assez de d'A380...
La fin de l'article se fait l'écho des autres problèmes d'Airbus.
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par Poncho (Admin) Mar 8 Déc 2009 - 15:03
