Merci Philidor, pour avoir signalé cet article intéressant.Philidor a écrit:Selon Reuters, Amedeo prévoit de faire signer deux clients en 2015. Baratin commercial ou chances réelles ?
http://uk.mobile.reuters.com/article/idUKL6N0WL4TD20150320?irpc=932
3 infos qui me semblent particulièrement intéressantes :
- Mark Lapidus (Amedeo) : "When replacing two smaller Boeing 777s with one A380, as British Airways has done on London-Los Angeles, airlines can save some $33 million a year, Lapidus estimated.
Boeing's plans for a revamped 777-9X from 2020 would shave that to $26 million, "still a very large number," he said."
- "some of the yield management systems that airlines are proud of were built 15-20 years ago and are probably out of date."
- "Many airline bosses put faith in revenue management systems that tell them whether adding capacity will reduce yields, but fail to factor in the stimulus of additional marketing, he said.
For example, when Emirates opened a Boston route in 2013, it sponsored the Americas Cup, creating demand for A380 seats that classic computer algorithms would have missed, he said.
"We are driving the idea that it is not complicated what Emirates is doing in terms of stimulating demand," he added.
"We need to look at the disconnect between revenue management and marketing," Lapidus said, adding that "some of the yield management systems that airlines are proud of were built 15-20 years ago and are probably out of date."